Iconofly, launched in 2009 and curated by New York based French creative force of nature Olivia Bransbourg has a laboratory approach to creation utilising musicians, writers, photographers, perfumers, designers and artists. An updated more studious version of Warhol’s Factory, Olivia’s concept of a shared multi-disciplinary curatorial environment has evolved into an anthology of brands that riff off each in vibrant olfactive ways.