Five scents that treat fragrance as a form of cultural commentary.
Founded in New York City by Canadian perfumer and former culture editor Trey Taylor, Serviette uses fragrance to question what "good taste" actually means.
It is a return to good taste as a form of cultural capital, challenging authenticity to let you build your own definition of status.
In the mid-century, academic linguists labelled the word "serviette" as non-upper class, indicating its association with the upwardly mobile middle class, whilst "napkin" was considered the upper-class standard. In this distinction lies a world of social coding. The brand name is a direct nod to these hidden rules of taste.
Serviette is built on the belief that taste is about perception, rather than possession. Trey Taylor constructs each fine fragrance as a portal to explore cultural sophistication, offering leftfield compositions with an intense, atmospheric presence.
In the mid-century, academic linguists labelled the word "serviette" as non-upper class, indicating its association with the upwardly mobile middle class, whilst "napkin" was considered the upper-class standard. In this distinction lies a world of social coding. The brand name is a direct nod to these hidden rules of taste.
Serviette is built on the belief that taste is about perception, rather than possession. Trey Taylor constructs each fine fragrance as a portal to explore cultural sophistication, offering leftfield compositions with an intense, atmospheric presence.
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Sour Diesel
A complex, green atmosphere of bitter, resinous cannabis and a piquant shimmer of herbal diesel fuel. A sharp fruit acidity of tart rhubarb cuts straight through the haze, enhanced by a rosy-green geranium glow and the cool, aromatic bite of juniper berries to give the narcotic structure a surprising freshness.
Frisson D'Hiver
A stark opening of acerbic, glittering snap frost over citrus orchards that slowly transitions into a spring thaw. The early morning chill melts away as buzzy orange blossom illuminates a heart of lily of the valley, rose, and jasmine, settling into a solar glow of warm resins, vanilla, and white musks.
Byronic Hero
A gothic penumbra swirling around a central core of rose, saffron, and clove. A viscous fir balsam note sets green fire to the crimson petals, balanced by earthy patchouli and a left-field, smoky diesel exhaust effect that leaves a dark sillage in the darkness.
Priscus
A plush, fermented stone-fruit wonder where burgundy-skinned plums, plum blossom, and bitter-almond plum wine collapse into a lacquered compote. Simmered with cinnamon bark, this deep liqueur profile is softened by amandine heliotrope, quiet tea-like osmanthus, and the warm, shrubby, golden glow of immortelle.
Ruche
An aerated clarity of sparkling black and pink pepper opening into a central tension of tart, juicy summer raspberry cut through with piercing green galbanum. A crisp floral-green lift of geranium prevents the fruit from becoming too heavy, before smoothing into an effortless trail of patchouli and sandalwood.
If you don't know where to start, the Discovery Set is the easiest way to test all five compositions on your skin before committing to a full bottle.
