MALAAN GAUDHOOP CO.
Malaan Gaudhoop Co. is a small, family‑run incense atelier in India whose craft is rooted in devotion to heritage, sustainability and to a rare and endangered cow. Their story began when the family rescued Malaan, a Gaolao cow and brought her to their farm. Today, they care for a herd of around fifty of these gentle creatures, each one cherished like a family member.
To sustain this conservation work, the family turned to the ancient art of incense making, blending time‑honoured techniques with innovative sustainability. Through a bit of experimentation, they discovered a beautifully clean‑burning biochar, upcycled from cow dung, that forms the pure base of their incense. The result is a collection of exquisitely handcrafted sticks with a rich, complex olfactory presence and a long, elegant burn.
Every stick is hand-made in their own workshop with gorgeous botanicals and a perfectionist’s attention to detail. Malaan Gaudhoop incense is more than fragrance. It is an object of quiet luxury, carrying the warmth of family craftsmanship and the rare beauty of a tradition that helps keep an ancient breed alive.
MALAAN GAUDHOOP CO.
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